In the purest sense, a greeting page is any site page that a guest can touch base at or “land” on. In any case, when talking about points of arrival inside the domain of promoting and publicizing, it’s more normal to allude to a presentation page similar to a standalone page particular from your fundamental site that has been intended for a solitary centered goal.
This implies your presentation page ought to have no worldwide route to attach it to your essential site. The principle explanation behind this is to constrain the choices accessible to your guests, managing them toward your proposed change objective.
Types of Landing Pages
Click Through Landing Pages
This type of landing page (as the name infers) have the objective of inducing the guest to navigate to another page. Commonly utilized as a part of ecommerce channels, they can be utilized to portray an item or offer in adequate detail in order to “warm up” a guest to the point where they are nearer to settling on an obtaining choice.
Very frequently, inbound promoting movement is coordinated at shopping basket or enlistment pages. This prompts poor changes as the promotion doesn’t give adequate data to somebody to settle on an educated choice.
This is the place the navigate page comes in. Therefore, the destination page from a navigate page is regularly the shopping basket or enlistment page – now with a much higher shot of change having gone through the subtle elements of the greeting page.
Lead Generation Landing Pages
Lead Generation Landing Pages are utilized to catch client information, for example, a name and email address. Tools like Visit Connect N200 use data from landing pages and events to gather potential customers and customer information. The sole motivation behind the page is to gather data that will permit you to market to and associate with the prospect at a resulting time. All things considered, a lead catch page will contain a structure alongside a depiction of what you’ll receive consequently to submit your own information.
There are numerous uses for landing pages for lead generation and some of the information that may be asked appear below:
- Discount coupon/voucher
- Notification of a future product launch
- Consultation for professional services
- Ebook or whitepaper
- A physical gift (via direct mail)
- Contest entry
- Webinar registration
- Free trial
The length of your structure and the level of individual information asked for can directly affect transformation. Attempt to request without a doubt the base measure of data that will empower you to market to your prospects adequately. For example, don’t request a telephone or fax number on the off chance that you just need to get in touch with them through email.
Once you’ve set up a rundown of leads, your objective ought to be to sustain them with more substance and occasions to transform them into clients. Maybe you motivate them to enroll for an e-course utilizing autoresponders to dribble content into their inboxes, gradually fabricating an affinity that in the long run moves from a delicate offer substance showcasing methodology, to a solicitation to join (possibly with a unique offer).